The use of visitor tracking gives information about the customer behavior on a website or a shop and shows if there are any barriers, for example when they leave a website conspicuously often at a certain point or cancel a shopping cart action. In this case an analysis of the site’s usability provides detailed insights and can be used as a basis for improvements.
Furthermore a good tracking captures essential parts of a customer journey: it becomes clearer which search results are clicked or via which banner advertisement, AdWords or newsletter the customers have found the site.
The tracking delivers a good success control for internet marketing campaigns.
We also offer broad analyses of existing websites and online shops, so called audits.
An audit reveals which part of the site should be optimized. In case of an upcoming relaunch, it captures the status quo and points out important aspects.